Oct 05, 2010: Conference “Regional Competitiveness: Marketing Aspect”

Interregional Conference

REGIONAL COMPETITIVENESS: MARKETING METHODS & SOLUTIONS

Host: Committee for External Economic & Interregional Relations, Leningrad Oblast Administration

Co-Organizers: AmCham St. Petersburg, EBRD, LO CCI, Russian Tourist Industry Union, St. Petersburg State University, ITAR-TASS

Venue: Suvorovsky Pr. 67, St. Petersburg

Date: October 5, 2010

9:30–10:00 a.m.	Registration
10:00–10:10	Welcoming remarks: Leningrad Oblast Governor Valery Serdyukov
10:10–12:30	Panel discussion “REGIONAL COMPETITIVENESS: ECONOMIC ASPECTS” Venue: hall 501 Co-moderators: Alexander Kuznetsov, Leningrad Oblast Vice Governor; Maria Chernobrovkina, AmCham St. Petersburg Executive Director Topics for discussion: Criteria for regional competitiveness ratings. Creating favorable Investment climate in a region. Using innovations to develop regional economy. Using clusters to develop territories. Supporting regional development. Unifying clusters through cluster profiles. Regional competitiveness: investor’s perspective. Business associations as a tool to develop regional competitiveness. Presentations: Doing Business & Regional Competitiveness — E. Boze, North-West Center for Strategic Research (in Russian, PDF, 728.5 Kb) Competitiveness of Russia’s regions: Post-Crisis Rules — S. Lozinsky, Strategy Partners (in Russian, PPS, 2 Mb) How Clusters Help Develop Russia’s Regions — V. Eremeev, Kaluga Oblast Administration (in Russian, PDF, 827.9 Kb) Unifying Clusters Through Cluster Profiles — A. Ivanov, GSOM SPbSU (in Russian, PDF, 497.4 Kb) Financing by EBRD — M. Petrov, EBRD (in Russian, PDF, 292.1 Kb) Brand as an Integral Economic Index of Regional Development — T. Gavrilova, Russian Union of Tourist Industry (in Russian, PDF, 2.2 Mb)
12:30–1:30	Break
1:30–4:00	Round-tables Round-table 1: RECREATIONAL BUSINESS: PLACE MARKETING AS AN ECONOMY DRIVER Venue: room 401 Moderator: Sergey Korneev, Director, NW Branch, Russian Tourist Industry Union Topics for discussion: Brand as an integral economic indicator to measure place development. Developing depressive territories: rural tourism. Leveraging economies in neighboring territories. Promoting regions nationally and internationally. Event tourism: a marketing tool to push economic development. Preserving cultural heritage as a place development factor. Tourism cluster in Leningrad Oblast: what can it be like? Round-table 2: INTERNATIONAL COOPERATION AS A TOOL TO IMPROVE COMPETITIVENESS. INFORMATION CHANNELS TO PROMOTE REGIONS Venue: hall 501 Topics for discussion: Interregional and international cooperation as a tool to promote a region. Intermunicipal cooperation. Sister cities and mutual development. Humanitarian cooperation. Emigrant communities: cooperation and support as an efficient tool to create positive image abroad. Information channels to promote regions. Creating a recognizable, modern image of a region nationally and internationally.
4:00–4:15	Lunch